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	<title>ChristopherBerry.ca &#187; Of Personas and Market Segments</title>
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		<title>Of Personas and Market Segments</title>
		<description><![CDATA[The purpose of personas (or Personae in the sarcastic English) is to impart empathy in design.
The purpose of market segments vary depending on who you&#8217;re talking to. If you&#8217;re talking to a marketing science analyst, they should tell you that the purpose of a market segment is to use variations in self-referential communities to adjust [...]]]></description>
		<link>http://christopherberry.ca/2009/08/of-personas-and-market-segments/</link>
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