It’s been a busy week in the world of social media measurement, or social analytics, as I like to call it.
Anna O’Brien, Marketing Science analyst extraordinaire, wrote a very good post on the topic. Her primary point, enough with the phony people, is polarizing and necessary. The secondary point: social monitoring is not social measuring [...]
Monthly Archives: September 2009
Sep 23
Social Media Measurement
Sep 16
Adobe Buys Omniture
My initial feedback:
YO #OMNITURE I NO U JUST MERGED AND ALL N IMMA LET U FINISH BUT SPSS’S MERGER WAS THE BEST ONE THIS YEAR – Kanye West
So what does Adobe really get for its 1.8 billion?
A company in the top 5 of web analytics tools providers for one. A great client base for sure.
But [...]
Sep 07
The Attention Economy and the Canadian Film and Television Industry
I had a great conversation with a producer of Canadian film and television.
Over the course of our discussion, which focused on the lack of money for the Canadian Film and Television Industry, I came to realize that there was a fundamental problem in monetization and a pretty hefty gap in motivators.
Success for a director or [...]
Sep 01
Of Personas and Market Segments: A reply to Hamel
David Hamel wrote:
The issue behind it all is that the web isn’t static, it is constently changing. Ever heard of AOL? Of course you have. Know anyone still using it? Probably not. What about MySpace? Also there is the inevitable the march of time. Your persona for Bob has his age at 52. In [...]