Social Media Measurement

It’s been a busy week in the world of social media measurement, or social analytics, as I like to call it. Anna O’Brien, Marketing Science analyst extraordinaire, wrote a very good post on the topic. Her primary point, enough with the phony people, is polarizing and necessary. The secondary point: social monitoring is not social [...]

Sep

23

Adobe Buys Omniture

My initial feedback: YO #OMNITURE I NO U JUST MERGED AND ALL N IMMA LET U FINISH BUT SPSS’S MERGER WAS THE BEST ONE THIS YEAR – Kanye West So what does Adobe really get for its 1.8 billion? A company in the top 5 of web analytics tools providers for one. A great client [...]

Sep

16

The Attention Economy and the Canadian Film and Television Industry

I had a great conversation with a producer of Canadian film and television. Over the course of our discussion, which focused on the lack of money for the Canadian Film and Television Industry, I came to realize that there was a fundamental problem in monetization and a pretty hefty gap in motivators. Success for a [...]

Sep

07

Of Personas and Market Segments: A reply to Hamel

David Hamel wrote: The issue behind it all is that the web isn’t static, it is constently changing.  Ever heard of AOL?  Of course you have.  Know anyone still using it? Probably not.  What about MySpace?  Also there is the inevitable the march of time.  Your persona for Bob has his age at 52.   [...]

Sep

01