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	<title>ChristopherBerry.ca &#187; Of Personas and Market Segments: A reply to Hamel</title>
	<link>http://christopherberry.ca</link>
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		<title>Of Personas and Market Segments: A reply to Hamel</title>
		<description><![CDATA[David Hamel wrote:
The issue behind it all is that the web isn’t static, it is constently changing.  Ever heard of AOL?  Of course you have.  Know anyone still using it? Probably not.  What about MySpace?  Also there is the inevitable the march of time.  Your persona for Bob has his age at 52.   In [...]]]></description>
		<link>http://christopherberry.ca/2009/09/of-personas-and-market-segments-a-reply-to-hamel/</link>
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