The definition of insight

An insight is: New information Executable Causes action Profitable Or, more detailed, an insight is: A piece of information that you didn’t know before, which – Can feasibly executed, culturally acceptable and of a scale relevant to the firm, and – Causes a decision to be made that wouldn’t have been made otherwise, and – [...]

Dec

29

The NCDM

The NCDM was a pretty good show by most criterion. I got to meet a whole new set of people. I wasn’t treated horribly for not knowing their language. I learned a lot. I really enjoyed so many of the people I met – including a 12 hour stay in the airport with two people [...]

Dec

17

PowerPoint analyzed with the same rigor as other mediums?

It’s surprising how little time I’ve spent analyzing PowerPoint with the same rigor as social and the web. It’s amazing how that dissociation happens. There’s a set of methods that apply to these mediums over here, and a set of methods that apply to this set over here. And you can go along not even [...]

Nov

19

15 variables, no significant correlation

I’ve had a fairly rough 9 days with a very troublesome model. My original hypotheses are rejected. A piece of the world doesn’t really work the way that I expected. The great news is that I’m forced to look beyond the clean dataset and write new hypotheses. Even failures can be great. However, it doesn’t [...]

Nov

08

Are web analysts like developers?

The obvious agenda of the next Toronto Web Analytics Wednesday is pretty obvious. When passionate developers get together, they usually hack. What happens when passionate analysts get together? That’s the question. I’ve put out a pretty basic call – bring 25 copies of a single sheet of paper to the next WAW. Have 3 bullet [...]

Oct

26

How Serial Innovators Navigate the Fuzzy Front End of New Product Development

One of the most instructive papers on serial innovation comes out of left field from Griffin, Hoffmann, Price and Vojak – the latter three out of the University of Illinois, Urbana-Champaign. (Which will bring a smile to regular readers of this space.) Their paper doesn’t reference Roger Martin, but it confirms much of what he’s [...]

Oct

15

Steve Miller and New Challenges

Today is Steve Miller’s last day at Syncapse. He’s taking some time to enjoy the experience of welcoming his first child into the world. Steve Miller and I have worked fairly closely over the years – he as an Information Architect and myself as a Marketing Scientist. We were both part of the landmark NASA.gov [...]

Oct

08

First Contact, TTMM, and Revenue

Yesterday I participated in my first TTMM event, and spoke on ROI. Like any first contact situation, you know they have their points of view, value systems, and language. And the least you can do is have knowledge of why you think the way you do, and why. I told the story about how different [...]

Sep

29

Social Media Return On Investment

What kind of Return can you expect from Social Media? The legitimacy of the answer has a lot to do with your mental model of the world. When I talked first in this space about it in January, I made the distinction between how Direct people and Brand people would answer the question. It turns [...]

Sep

27

The Twitter of Things

I started tweeting right around when I started blogging on analytics – between May 8 and May 18, 2008. It kicked off professional public speaking, intensified my contributions to the WAA, and pushed me even more into a weak tie among diverse communities. I knew most of my followers by name, and met with most [...]

Sep

21

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