Social Media Return On Investment

I’ve been fairly obsessed as of late with quantifying Social Media Return on Investment, or sROI for short. At the root of the issue is a clash of belief systems. Marketing thought is dominated by two rather large models of thinking. You have the Direct Paradigm and you have the Brand Paradigm. By Paradigm, I [...]

Jan

21

Little Things that Make Big Impacts

The cleanest way I could explain the Butterfly Effect was to say: “Let’s say my shoe is loose. So I decide to bend down and tie it really tighter, inadvertently creating a knot. Let’s say the next morning, I have a hard time getting my shoe on – for let’s say, four minutes. Then let’s [...]

Jan

12

Roger Martin, Michael Porter, and Re-imagining the Production Possibility Frontier

Michael Porter, in “On Competition”, appears to emphasize the importance of trade-offs. Roger Martin, in “The Opposable Mind”, appears to de-emphasize the importance trade-offs. Porter defines strategy is the process of making choices about activities that results in sustainable competitive advantage. Both books make reference to activity diagrams – so there’s unity and acknowledgement that [...]

Jan

01