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	<title>ChristopherBerry.ca &#187; Social Media Return On Investment</title>
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		<title>Social Media Return On Investment</title>
		<description><![CDATA[I&#8217;ve been fairly obsessed as of late with quantifying Social Media Return on Investment, or sROI for short.
At the root of the issue is a clash of belief systems.
Marketing thought is dominated by two rather large models of thinking. You have the Direct Paradigm and you have the Brand Paradigm. By Paradigm, I mean simply [...]]]></description>
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