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	<title>ChristopherBerry.ca &#187; Social Media Return on Investment &#8211; A reply to Jim Novo</title>
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		<title>Social Media Return on Investment &#8211; A reply to Jim Novo</title>
		<description><![CDATA[Jim Novo wrote in response to the last post:
This is an interesting line of thought Christopher, perhaps I can help with a bit of a framework. And you’re right, product is the root of Marketing decision making. I hope my attmept at a chart below makes it through the CMS without breaking…
Brand for any product [...]]]></description>
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