Making Sense of the Volume and Structure in Social Media Measurement

Social media data. Huge amount of volume. Huge amount of complexity and simplicity in structure. Time for a radical metaphor. It’s like the night sky. With the naked eye, you can see thousands individual dots of light. And, humans being human, if you look long and hard enough, you’ll see patterns and start associating events [...]

Mar

23

Sentiment Analysis

The Syncapse Measurement Science team put together an experiment on sentiment analysis, as applied to social media measurement. As promised: Link to the White Paper: syncapse-sentiment-analysis Link to the Data Set: The Geurilla Analytics Project _ Sentiment The paper will speak for itself. We can discuss it here and on Twitter.

Mar

08

The Complex Quest For Simplicity in Social Media Measurement

The Quest for Simplicity in Social Media Measurement (#smm) is one that will dominate the year. Trying to produce something simple out of something complex is…complex. There are seven axioms that are guiding a lot of my thought in dealing with that complexity: 1. The purpose of analytics is to derive competitive advantage for the [...]

Mar

01