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	<title>ChristopherBerry.ca &#187; The Complex Quest For Simplicity in Social Media Measurement</title>
	<link>http://christopherberry.ca</link>
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		<title>The Complex Quest For Simplicity in Social Media Measurement</title>
		<description><![CDATA[The Quest for Simplicity in Social Media Measurement (#smm) is one that will dominate the year.
Trying to produce something simple out of something complex is&#8230;complex.
There are seven axioms that are guiding a lot of my thought in dealing with that complexity:
1. The purpose of analytics is to derive competitive advantage for the organization / firm [...]]]></description>
		<link>http://christopherberry.ca/2010/03/the-complex-quest-for-simplicity-in-social-media-measurement/</link>
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