First Contact, TTMM, and Revenue

Yesterday I participated in my first TTMM event, and spoke on ROI. Like any first contact situation, you know they have their points of view, value systems, and language. And the least you can do is have knowledge of why you think the way you do, and why. I told the story about how different [...]

Sep

29

Social Media Return On Investment

What kind of Return can you expect from Social Media? The legitimacy of the answer has a lot to do with your mental model of the world. When I talked first in this space about it in January, I made the distinction between how Direct people and Brand people would answer the question. It turns [...]

Sep

27

The Twitter of Things

I started tweeting right around when I started blogging on analytics – between May 8 and May 18, 2008. It kicked off professional public speaking, intensified my contributions to the WAA, and pushed me even more into a weak tie among diverse communities. I knew most of my followers by name, and met with most [...]

Sep

21

A Code of Ethics

Eric Peterson kicked off a debate about a Web Analytics Code of Ethics. You can read about it here. Here’s my comment: 1. What is the maximum length (word count, characters, bullet points) that a Code of Ethics can be before it becomes ineffective? 2. What is the minimum and maximum lengths (word count, characters, [...]

Sep

13

An Original Contribution and DRY

There’s a DRY principle in programming, and one that is pervasive in RAILS-land: Don’t Repeat Yourself. The same should go for everybody. From commenting, blogging, to writing books. Repeating somebody’s work in its entirety is pretty unnecessary when a citation would do. What you build off others, how you do intellectual parkour and create something [...]

Sep

07