Relevancy in Facebook Brand Posts
ExactTarget reported in their paper, “Subscribers, Fans, and Followers: The Social Break-Up”, Feb 1, 2011, that a top reason (44% of respondants) for unliking a Facebook Brand was “The Company posted too frequently”. Among other reasons: 43% said “My wall was becoming way too crowded with marketing posts and I needed to get rid of [...]
Novel Idea – Social Flights
One application of social technology to a transportation problem caught my eye today: social flights. There are two civilian air travel economies – the public and the private. Private air travel, on private jets from quasi-public air fields, is a completely different experience. For one, there is no invasive security. Delays are fewer. Service is [...]
May
17
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- Christopher Berry
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- Complexity Economics, Economics, public policy, Social Analytics
What We’ve Chosen To Ignore (And Why)
In a game called “Power Grid Factory Manager”, two to five players are challenged with running a factory for five turns. The three sources of randomness (exogenous shocks) are the starting bid order, the increase in the price of energy, and the three starting factory equipments available upon the very first turn. These three sources [...]
May
14
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- Christopher Berry
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- Complexity Economics, Design Thinking, Economics
Building a Case Against The Education Bubble Position
There’s been a some talk about education bubbles as of late. Some of the evidence is compelling. A Frontline documentary on the quality and liability of for-profit post secondary education for instance. A general lamentation of the volume and cost of MBA’s being produced. And, many gripes about the affordability / accessibility of post secondary [...]
May
08
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- Christopher Berry
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- Economics, public policy
Information Deprivation in the Age of Data
For thirty minutes Monday night, when a federal statute prevented me from accessing information I wanted, I raged. Then I had empathy. There was an election in Canada. The federal statute is an Elections Canada law that prohibits anybody from transmitting results to regions of the country where the polls are still open. That includes [...]
May
05
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- Christopher Berry
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- Analytics

May
19