About

You’ve found Christopher Berry. From here you can contact me, and head out to where I’m distributing content on web analytics, social analytics, website morphing, memes, and complexity analytics. You can also check out the site.

The spirit of this space can be best summed up by this video:

I started my professional research career with Auto21 and the CNIB while working towards a MA in political science from the U of C. I specialized in quantitative public policy – focusing on aviation security policy. I’m published in the Canadian Journal of Transportation.

I joined Critical Mass, a leading digital agency, in 2006 and went on to found the Marketing Science practice. I joined Syncapse in 2009 to start up the Measurement Science group. My focus is social media analytics, social innovation and social business intelligence.

I’m a member of the Web Analytics Association where I head up the Peer Review Journals Project for the Research Committee. I’m a weak-tie between diverse communities and have spoken at the Toronto Data Mining Forum, IMC, Netchange, SMX, WAW and eMetrics.