Web Analytics Wednesday – October 26 – Wellington

Web Analytics Wednesday is tonight at The Wellington, in downtown Toronto’s analytics alley. It’s generously supported by AT Internet. There are some 40 people – representing among the best of the best, who will be in attendance. It’s a great opportunity for web analysts, social analysts, marketing scientists, data scientists, hackers, developers, and usability professionals [...]

Oct

26

Analytics At Scale

Two trends, an exponential increase in data produced, and a linear increase in the number of analysts produced per quarter, continue pose a massive challenge to businesses and analytics practices alike. We need both physical technology and social technology to practice analytics at scale.   There are three grouping of physical technologies: First, there’s instrumentation [...]

Aug

21

Tweets with Evan Lapointe

A good twitter exchange with Evan Lapointe follows below. I’ve tried to put them into sequence, but admittedly, we were actively tweeting at one another in a cluster of ideas. I started tweeting Evan out of the blue, in part because of a podcast he was in, I initiated: CB: @evanlapointe You make good points. [...]

Mar

23

Forecasting is not Target Setting

The goal of a forecast is to make an accurate prediction about the future state of a system based on the best available evidence. The goal of target setting is to make a statement about a desired future state – with or without a forecast. Targets are political artifacts. You can read all about such [...]

Feb

28

The definition of insight

An insight is: New information Executable Causes action Profitable Or, more detailed, an insight is: A piece of information that you didn’t know before, which – Can feasibly executed, culturally acceptable and of a scale relevant to the firm, and – Causes a decision to be made that wouldn’t have been made otherwise, and – [...]

Dec

29

Steve Miller and New Challenges

Today is Steve Miller’s last day at Syncapse. He’s taking some time to enjoy the experience of welcoming his first child into the world. Steve Miller and I have worked fairly closely over the years – he as an Information Architect and myself as a Marketing Scientist. We were both part of the landmark NASA.gov [...]

Oct

08

WAW Toronto, July 28

The next WAW Toronto will be on July 28. It’s being held on the second floor of Bar Wellington. It’s free to attend and You can sign up to attend here. The invite: “Developers make it possible to measure anything, statisticians and dataminers work models, IAs finesse interfaces, analysts mash and managers action. Effective Analytics [...]

Jul

13