Testing Three Themes

Post frequency on the analytics focused blog, Eyes on Analytics has increased to daily. In part, this is to solidify the understanding of the frequency-reach curve in blogging, and in part, it’s an attempt to understand where the broader market is at. I’m testing three themes: How to fight nature’s pesky way of inhibiting our [...]

Apr

15

Why don’t the campaign components add up?

Sometimes the components of a marketing channel will not add up to equal the total performance of the marketing channel. This is caused by any number of realities and limitations imposed in part by nature, and, in part, by you, the marketer. Consider the following deliberately simple scenario: March 2012 Impressions: Total Digital Impressions Delivered: [...]

Mar

17

Who’s Downvoting You On Reddit?

So who keeps on downvoting you on Reddit? We’ll find out. But first – three notes: You may be familiar with Reddit. If you’re not – you can read this explanation about what Reddit is. To answer that question, I downloaded a dataset that was built in early 2011 or very late 2010. The dataset [...]

Feb

12

Commentary on the proposed telescreens

You may have read something about the Samsung 7500 and 8000 series televisions, the ones with a camera installed in them, over the past few days. The tl;dr summary: “For Samsung’s 7500 and 8000 series TVs, all you have to do is say “Hi, TV,” when you walk into a room for the TV to [...]

Jan

15

Web Analytics Wednesday – October 26 – Wellington

Web Analytics Wednesday is tonight at The Wellington, in downtown Toronto’s analytics alley. It’s generously supported by AT Internet. There are some 40 people – representing among the best of the best, who will be in attendance. It’s a great opportunity for web analysts, social analysts, marketing scientists, data scientists, hackers, developers, and usability professionals [...]

Oct

26

eMetrics New York 2011

I’ll be at eMetrics next week. I hope you will be too. It’ll be great to be back in New York. There are a few people that I’m looking forward to seeing: John Lovett on social media, Melinda Driscoll on web analytics, Shari Cleary on media, Joseph Stanhope on mobile, Alex Langshur on government. And [...]

Oct

16

Our Mobile Planet – Select statistics for International Smartphone Penetration

Have you seen this site, put out by Google for their “Our Mobile Planet” study? It’s an excellent way to present data in a very accessible, very explorable way. I found it inspiring. The call to action is “create your chart now”. A very good, honest, call to action. The technology adoption S-curve can be [...]

Oct

10

Moneyball and Analytics

The plot of Moneyball is fairly well known among analytics folks. It’s a relatable example of how to  compete on analytics. Many statisticians love baseball. It’s a natural extension. And it’s been written to death about in the pop-analytics literature. It’s good stuff. It’s a nice case study. John Lovett predicts that Moneyball will put [...]

Oct

02

Analytics in Toronto

Analytics is alive and growing in Toronto. This post summarizes what I know I know. If you define analytics as being ‘the scientific method applied to data to generate sustainable advantage’, then there are three major concentrations of practitioners: finance, marketing and operations. The financial sector breaks out into the risk management and the speculation [...]

Sep

11

Analytics At Scale

Two trends, an exponential increase in data produced, and a linear increase in the number of analysts produced per quarter, continue pose a massive challenge to businesses and analytics practices alike. We need both physical technology and social technology to practice analytics at scale.   There are three grouping of physical technologies: First, there’s instrumentation [...]

Aug

21

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