Cutting The Cable: 10 days on

I cut the cable on March 17. Cutting the cable means ‘to unsubscribe from cable and/or satellite TV”. First, a few words on the substitution. I face the CN Tower, with a clear line of sight. As a result, over-the-air for the live weather and idiotic fluff works nicely. It provides zombie noise for those [...]

Mar

27

Cutting the Cable in the Three Screen Era

I cut the cable tomorrow. For specific firm, I will go from being worth a stable $170/month subscriber, complete with PVR, to being worth nothing. I’m switching my Internet to a non-UBB restricted wholesaler. I will continue to spend $10/month for Netflix. I will get my live TV with the “free”, Over-The-Air broadcast signal from [...]

Mar

16

Pledging The Web Analyst’s Code of Ethics

If you’re a web analyst or a data scientist, developer, or otherwise deeply involved with web analytics, you should strongly consider pledging to the Code of Ethics. This Code of Ethics is a social compact. Choices were made in authoring this code. Among the biggest challenges Lovett and Peterson had in steering this through a [...]

Jan

28

The definition of insight

An insight is: New information Executable Causes action Profitable Or, more detailed, an insight is: A piece of information that you didn’t know before, which – Can feasibly executed, culturally acceptable and of a scale relevant to the firm, and – Causes a decision to be made that wouldn’t have been made otherwise, and – [...]

Dec

29

PowerPoint analyzed with the same rigor as other mediums?

It’s surprising how little time I’ve spent analyzing PowerPoint with the same rigor as social and the web. It’s amazing how that dissociation happens. There’s a set of methods that apply to these mediums over here, and a set of methods that apply to this set over here. And you can go along not even [...]

Nov

19

15 variables, no significant correlation

I’ve had a fairly rough 9 days with a very troublesome model. My original hypotheses are rejected. A piece of the world doesn’t really work the way that I expected. The great news is that I’m forced to look beyond the clean dataset and write new hypotheses. Even failures can be great. However, it doesn’t [...]

Nov

08

Are web analysts like developers?

The obvious agenda of the next Toronto Web Analytics Wednesday is pretty obvious. When passionate developers get together, they usually hack. What happens when passionate analysts get together? That’s the question. I’ve put out a pretty basic call – bring 25 copies of a single sheet of paper to the next WAW. Have 3 bullet [...]

Oct

26

A Code of Ethics

Eric Peterson kicked off a debate about a Web Analytics Code of Ethics. You can read about it here. Here’s my comment: 1. What is the maximum length (word count, characters, bullet points) that a Code of Ethics can be before it becomes ineffective? 2. What is the minimum and maximum lengths (word count, characters, [...]

Sep

13

We ought to tell stories with data

We ought to tell stories with data. Stories are hugely effective for a number of reasons. They’re easy to tell. They’re easy to remember. They’re easy for other people to remember. They’re easy for other people to tell. They’re a very fluid idea transmission device. They’re rewarding to craft – especially with data. The antagonist [...]

Aug

18

Web Analytics Wednesday Toronto (July 28) Wrapup

Much discussion and fun was had at the July 28th installment of web analytics wednesday Toronto (#WAWTO). There was a large variety of folks who turned out – from some of the best developers in the city, some of the best strategists, and some of the best analysts and measurement scientists. Name drop commences: Attendees [...]

Jul

29

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