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	<title>ChristopherBerry.ca &#187; Complexity Analytics</title>
	<link>http://christopherberry.ca</link>
	<description></description>
	<lastBuildDate>Thu, 29 Jul 2010 18:09:34 +0000</lastBuildDate>
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		<title>The Complex Quest For Simplicity in Social Media Measurement</title>
		<description><![CDATA[The Quest for Simplicity in Social Media Measurement (#smm) is one that will dominate the year.
Trying to produce something simple out of something complex is&#8230;complex.
There are seven axioms that are guiding a lot of my thought in dealing with that complexity:
1. The purpose of analytics is to derive competitive advantage for the organization / firm [...]]]></description>
		<link>http://christopherberry.ca/2010/03/the-complex-quest-for-simplicity-in-social-media-measurement/</link>
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		<title>Little Things that Make Big Impacts</title>
		<description><![CDATA[The cleanest way I could explain the Butterfly Effect was to say:
&#8220;Let&#8217;s say my shoe is loose. So I decide to bend down and tie it really tighter, inadvertently creating a knot. Let&#8217;s say the next morning, I have a hard time getting my shoe on &#8211; for let&#8217;s say, four minutes. Then let&#8217;s say [...]]]></description>
		<link>http://christopherberry.ca/2010/01/little-things-that-make-big-impacts/</link>
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		<title>Complexity</title>
		<description><![CDATA[I&#8217;ve spent a lot of time this week managing complexity.
And it&#8217;s gone well.
I think looking for simple and remembering the end goal are two key ingredients. Backcasting happens a lot. Expecting exogenous shocks instead of being all outraged when they happen is another.
That&#8217;s all that&#8217;s really on the mind.
That and how much code I have [...]]]></description>
		<link>http://christopherberry.ca/2009/12/complexity/</link>
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		<title>Simplicity versus Complexity</title>
		<description><![CDATA[Malcolm Bastien was nice enough to lend me a book: The Laws of Simplictity by John Maeda.
The Coles notes of that compact volume is:
&#8220;Simplicity is about subtracting the obvious and adding the meaningful&#8221;.
Wonderful.
Thanks Malcolm!
]]></description>
		<link>http://christopherberry.ca/2009/08/simplicity-versus-complexity/</link>
			</item>
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		<title>&#8220;Simplicity&#8221; and &#8220;Complexity&#8221;</title>
		<description><![CDATA[I think that sometimes, it&#8217;s human nature to try to add complexity to seek a competitive advantage.
Sometimes there&#8217;s competitive advantage in Ease. In easyness. In simplicity.
A good example is the difference between Windows and the original command line DOS. Another is between Mac OX and Windows.
Simplicity isn&#8217;t easy though.
It&#8217;s far easier to pound out a [...]]]></description>
		<link>http://christopherberry.ca/2009/07/simplicity-and-complexity/</link>
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