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	<title>ChristopherBerry.ca &#187; Marketing Science</title>
	<link>http://christopherberry.ca</link>
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		<title>Changing Customer Behaviour</title>
		<description><![CDATA[Certain technologies bring about changes in customer behaviour. I&#8217;ll state that while not every behaviour-changing technology is profitable (from the beginning or ever), aiming to change a behaviour is more likely to result in a profitable technology.
It&#8217;s relatively easy for me think of such technologies. Bronze, printing press, and internet are the three that come [...]]]></description>
		<link>http://christopherberry.ca/2010/07/changing-customer-behaviour/</link>
			</item>
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		<title>Calculating the Value of a Facebook Fan</title>
		<description><![CDATA[I&#8217;ve been heads down with the team for awhile pounding out a study examining the value of a Facebook Fan.
The results of that study were presented at Internet Week on Friday morning and can be downloaded here.
I have hopes.
I hope it throws some wind into the sails of people who are doing good social media [...]]]></description>
		<link>http://christopherberry.ca/2010/06/value-of-a-facebook-fan/</link>
			</item>
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		<title>Product Development and Evidence Based Marketing</title>
		<description><![CDATA[So just what have I been up to?

I&#8217;ve been dividing my time between a major initiative and product development. Much of my involvement revolves around Evidence Based Marketing &#8211; and it&#8217;s literally that deadly. It&#8217;s that level of sustainable competitive advantage. It&#8217;s like a Philosoraptor armed with an RPG, riding a shark. Yeaaaaaaaaaaah.
The most interesting [...]]]></description>
		<link>http://christopherberry.ca/2010/05/product-and-evidence-based-marketing/</link>
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		<title>Topic Bearing WOM</title>
		<description><![CDATA[I&#8217;m increasingly disturbed by the accuracy of Topic Bearing Word of Mouth (WOM) algorithms.
A previous study, published in this space, expressed dissatisfaction with standard sentiment analysis. My mind has since turned to the difficulty in expressing massive amounts of WOM into simple metrics that are actionable and decomposable.
So let&#8217;s just go beyond the realm of [...]]]></description>
		<link>http://christopherberry.ca/2010/04/topic-bearing-wom/</link>
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		<title>eScience</title>
		<description><![CDATA[I&#8217;ve just learned of eScience as a result of a book entitled &#8220;The Fourth Paradigm&#8221;.
While I don&#8217;t have that much to say about the essence of the Fourth Paradigm yet, I have to admit that I feel immediately at home with this group within eScience. One of the best quotes in the book is:
&#8220;Need driven [...]]]></description>
		<link>http://christopherberry.ca/2009/12/escience/</link>
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		<title>The Seven Axioms and Predictive Validity</title>
		<description><![CDATA[I published seven axioms over the past week &#8211; in a not so humble fashion. I&#8217;m taking the James Burke line to heart and just putting it out there.
The Seven Axioms are:
1. The purpose of analytics is to derive competitive advantage for the organization / firm / entity.
2. Data alone does not yield competitive advantage.
3. [...]]]></description>
		<link>http://christopherberry.ca/2009/12/the-seven-axioms-and-predictive-validity/</link>
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		<title>The Strength of Weak Ties</title>
		<description><![CDATA[A tight group of friends will tend to overlap in terms of product adoption and preferences. Like people clump alike.
I hypothesize that the social graph is partially-fractal. I use the word &#8216;hypothesize&#8217; because I don&#8217;t have the technology to prove it. Moreover, at this point, I don&#8217;t think I could write the proof to prove [...]]]></description>
		<link>http://christopherberry.ca/2009/10/the-strength-of-weak-ties/</link>
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		<title>Social Media Measurement</title>
		<description><![CDATA[It&#8217;s been a busy week in the world of social media measurement, or social analytics, as I like to call it.
Anna O&#8217;Brien, Marketing Science analyst extraordinaire, wrote a very good post on the topic. Her primary point, enough with the phony people, is polarizing and necessary. The secondary point: social monitoring is not social measuring [...]]]></description>
		<link>http://christopherberry.ca/2009/09/social-media-measurement/</link>
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		<title>The Attention Economy and the Canadian Film and Television Industry</title>
		<description><![CDATA[I had a great conversation with a producer of Canadian film and television.
Over the course of our discussion, which focused on the lack of money for the Canadian Film and Television Industry, I came to realize that there was a fundamental problem in monetization and a pretty hefty gap in motivators.
Success for a director or [...]]]></description>
		<link>http://christopherberry.ca/2009/09/the-attention-economy-canada-film-and-television/</link>
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		<title>Of Personas and Market Segments: A reply to Hamel</title>
		<description><![CDATA[David Hamel wrote:
The issue behind it all is that the web isn’t static, it is constently changing.  Ever heard of AOL?  Of course you have.  Know anyone still using it? Probably not.  What about MySpace?  Also there is the inevitable the march of time.  Your persona for Bob has his age at 52.   In [...]]]></description>
		<link>http://christopherberry.ca/2009/09/of-personas-and-market-segments-a-reply-to-hamel/</link>
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