The Strength of Weak Ties

A tight group of friends will tend to overlap in terms of product adoption and preferences. Like people clump alike. I hypothesize that the social graph is partially-fractal. I use the word ‘hypothesize’ because I don’t have the technology to prove it. Moreover, at this point, I don’t think I could write the proof to [...]

Oct

02

Social Media Measurement

It’s been a busy week in the world of social media measurement, or social analytics, as I like to call it. Anna O’Brien, Marketing Science analyst extraordinaire, wrote a very good post on the topic. Her primary point, enough with the phony people, is polarizing and necessary. The secondary point: social monitoring is not social [...]

Sep

23

The Attention Economy and the Canadian Film and Television Industry

I had a great conversation with a producer of Canadian film and television. Over the course of our discussion, which focused on the lack of money for the Canadian Film and Television Industry, I came to realize that there was a fundamental problem in monetization and a pretty hefty gap in motivators. Success for a [...]

Sep

07

Of Personas and Market Segments: A reply to Hamel

David Hamel wrote: The issue behind it all is that the web isn’t static, it is constently changing.  Ever heard of AOL?  Of course you have.  Know anyone still using it? Probably not.  What about MySpace?  Also there is the inevitable the march of time.  Your persona for Bob has his age at 52.   [...]

Sep

01

Of Personas and Market Segments

The purpose of personas (or Personae in the sarcastic English) is to impart empathy in design. The purpose of market segments vary depending on who you’re talking to. If you’re talking to a marketing science analyst, they should tell you that the purpose of a market segment is to use variations in self-referential communities to [...]

Aug

26

Why yes, it is summer event today

It’s summer event today at CM Toronto. It’s normally a very good day. As with anything, the 80/20 rule applies to it. We have a town hall, where a member of the executive comes and presents. It’s actually really good. When I started out as an analyst, the only time I was ever really fully [...]

Aug

20

The Technology Adoption Lifecycle

You might recognize the chart below as the Technology Adoption Lifecycle – and it’s just great. The essential fact is that who you market to, over time, and how you market it, changes over time. I have many friends who are true “innovators” and I know a few people who are impostors. (They really don’t [...]

Aug

19

Social Analytics and the Triple Bottom Line

I hope to embark on some Internet Serious Business work that links community with government with some industry. There’s a large social analytics piece in all of this that I’m looking forward to. The triple bottom line can be summed up as “profit, people, planet”. Basically, accounting for social and environmental impacts as well as [...]

Jul

21

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