Product Development and Evidence Based Marketing

So just what have I been up to? I’ve been dividing my time between a major initiative and product development. Much of my involvement revolves around Evidence Based Marketing – and it’s literally that deadly. It’s that level of sustainable competitive advantage. It’s like a Philosoraptor armed with an RPG, riding a shark. Yeaaaaaaaaaaah. The [...]

May

20

Simplicity versus Complexity

Malcolm Bastien was nice enough to lend me a book: The Laws of Simplictity by John Maeda. The Coles notes of that compact volume is: “Simplicity is about subtracting the obvious and adding the meaningful”. Wonderful. Thanks Malcolm!

Aug

18