Web Analytics Wednesday – October 26 – Wellington

Web Analytics Wednesday is tonight at The Wellington, in downtown Toronto’s analytics alley. It’s generously supported by AT Internet. There are some 40 people – representing among the best of the best, who will be in attendance. It’s a great opportunity for web analysts, social analysts, marketing scientists, data scientists, hackers, developers, and usability professionals [...]

Oct

26

Relevancy in Facebook Brand Posts

ExactTarget reported in their paper, “Subscribers, Fans, and Followers: The Social Break-Up”, Feb 1, 2011, that a top reason (44% of respondants) for unliking a Facebook Brand was “The Company posted too frequently”. Among other reasons: 43% said “My wall was becoming way too crowded with marketing posts and I needed to get rid of [...]

May

19

Novel Idea – Social Flights

One application of social technology to a transportation problem caught my eye today: social flights. There are two civilian air travel economies – the public and the private. Private air travel, on private jets from quasi-public air fields, is a completely different experience. For one, there is no invasive security. Delays are fewer. Service is [...]

May

17

Forecasting is not Target Setting

The goal of a forecast is to make an accurate prediction about the future state of a system based on the best available evidence. The goal of target setting is to make a statement about a desired future state – with or without a forecast. Targets are political artifacts. You can read all about such [...]

Feb

28

First Contact, TTMM, and Revenue

Yesterday I participated in my first TTMM event, and spoke on ROI. Like any first contact situation, you know they have their points of view, value systems, and language. And the least you can do is have knowledge of why you think the way you do, and why. I told the story about how different [...]

Sep

29

The Twitter of Things

I started tweeting right around when I started blogging on analytics – between May 8 and May 18, 2008. It kicked off professional public speaking, intensified my contributions to the WAA, and pushed me even more into a weak tie among diverse communities. I knew most of my followers by name, and met with most [...]

Sep

21

Changing Customer Behaviour

Certain technologies bring about changes in customer behaviour. I’ll state that while not every behaviour-changing technology is profitable (from the beginning or ever), aiming to change a behaviour is more likely to result in a profitable technology. It’s relatively easy for me think of such technologies. Bronze, printing press, and internet are the three that [...]

Jul

25

WAW Toronto, July 28

The next WAW Toronto will be on July 28. It’s being held on the second floor of Bar Wellington. It’s free to attend and You can sign up to attend here. The invite: “Developers make it possible to measure anything, statisticians and dataminers work models, IAs finesse interfaces, analysts mash and managers action. Effective Analytics [...]

Jul

13

Ideas

There are three major ideas on the brain as of late. Ideas might be a dime a dozen. When I spend several hours thinking about each though, they become worth more. I can’t and won’t talk about the first. (Nod.) The second revolves around frustration with the difference between ‘design strategy’ and ‘business strategy’. Specifically [...]

Jun

29

Calculating the Value of a Facebook Fan

I’ve been heads down with the team for awhile pounding out a study examining the value of a Facebook Fan. The results of that study were presented at Internet Week on Friday morning and can be downloaded here. I have hopes. I hope it throws some wind into the sails of people who are doing [...]

Jun

11

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