Testing Three Themes

Post frequency on the analytics focused blog, Eyes on Analytics has increased to daily. In part, this is to solidify the understanding of the frequency-reach curve in blogging, and in part, it’s an attempt to understand where the broader market is at. I’m testing three themes: How to fight nature’s pesky way of inhibiting our [...]

Apr

15

Why don’t the campaign components add up?

Sometimes the components of a marketing channel will not add up to equal the total performance of the marketing channel. This is caused by any number of realities and limitations imposed in part by nature, and, in part, by you, the marketer. Consider the following deliberately simple scenario: March 2012 Impressions: Total Digital Impressions Delivered: [...]

Mar

17

Who’s Downvoting You On Reddit?

So who keeps on downvoting you on Reddit? We’ll find out. But first – three notes: You may be familiar with Reddit. If you’re not – you can read this explanation about what Reddit is. To answer that question, I downloaded a dataset that was built in early 2011 or very late 2010. The dataset [...]

Feb

12

Web Analytics Wednesday – October 26 – Wellington

Web Analytics Wednesday is tonight at The Wellington, in downtown Toronto’s analytics alley. It’s generously supported by AT Internet. There are some 40 people – representing among the best of the best, who will be in attendance. It’s a great opportunity for web analysts, social analysts, marketing scientists, data scientists, hackers, developers, and usability professionals [...]

Oct

26

Relevancy in Facebook Brand Posts

ExactTarget reported in their paper, “Subscribers, Fans, and Followers: The Social Break-Up”, Feb 1, 2011, that a top reason (44% of respondants) for unliking a Facebook Brand was “The Company posted too frequently”. Among other reasons: 43% said “My wall was becoming way too crowded with marketing posts and I needed to get rid of [...]

May

19

Novel Idea – Social Flights

One application of social technology to a transportation problem caught my eye today: social flights. There are two civilian air travel economies – the public and the private. Private air travel, on private jets from quasi-public air fields, is a completely different experience. For one, there is no invasive security. Delays are fewer. Service is [...]

May

17

Forecasting is not Target Setting

The goal of a forecast is to make an accurate prediction about the future state of a system based on the best available evidence. The goal of target setting is to make a statement about a desired future state – with or without a forecast. Targets are political artifacts. You can read all about such [...]

Feb

28

First Contact, TTMM, and Revenue

Yesterday I participated in my first TTMM event, and spoke on ROI. Like any first contact situation, you know they have their points of view, value systems, and language. And the least you can do is have knowledge of why you think the way you do, and why. I told the story about how different [...]

Sep

29

The Twitter of Things

I started tweeting right around when I started blogging on analytics – between May 8 and May 18, 2008. It kicked off professional public speaking, intensified my contributions to the WAA, and pushed me even more into a weak tie among diverse communities. I knew most of my followers by name, and met with most [...]

Sep

21

Changing Customer Behaviour

Certain technologies bring about changes in customer behaviour. I’ll state that while not every behaviour-changing technology is profitable (from the beginning or ever), aiming to change a behaviour is more likely to result in a profitable technology. It’s relatively easy for me think of such technologies. Bronze, printing press, and internet are the three that [...]

Jul

25

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