Champagne Dreams on a Beer Bottle Budget
I’m reading Sam Ladner’s thesis. It’s strong work, and quite possibly one of the best reading experiences I’ve had since “Reading Virtual Minds”. On Page 149, there’s a quote in explaining the common occurrence for ‘fires’ to occur as a result of low-ball estimation: Curt: Why do they have the fires? Sam: Yes Curt: There [...]
Analytics and Inside Pool
You may or may not have been hearing about a debate going on in web analytics. To most, it might seem like a lot of inside pool. And I suppose most of these things are. I want to talk a little bit about some of that inside pool. Over the course of my WAA Research [...]
Nov
21
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- Christopher Berry
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- Analytics, Social Analytics
The Strength of Weak Ties
A tight group of friends will tend to overlap in terms of product adoption and preferences. Like people clump alike. I hypothesize that the social graph is partially-fractal. I use the word ‘hypothesize’ because I don’t have the technology to prove it. Moreover, at this point, I don’t think I could write the proof to [...]
Oct
02
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- Christopher Berry
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- Marketing Science, Social Analytics
Social Media Measurement
It’s been a busy week in the world of social media measurement, or social analytics, as I like to call it. Anna O’Brien, Marketing Science analyst extraordinaire, wrote a very good post on the topic. Her primary point, enough with the phony people, is polarizing and necessary. The secondary point: social monitoring is not social [...]
Sep
23
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- Christopher Berry
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- Marketing Science, Social Analytics
Social Analytics and Sentiment Analysis
There are major problems with the way that sentiment and intent is presently being measured and reported: you need only scratch the surface a little bit to uncover the grim truth. The business problem that sentiment analysis solves is informing a manager, at a glance, not of only of the tone and vibe that his [...]
Aug
31
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- Christopher Berry
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- Social Analytics
Anatomy of a Clusterf**k V
Clusterfucks will happen, and nobody ever really walks away from one a winner. A clusterfuck can be turned around by either boosting trust, hitting ‘reset’ when it comes to definitions, deliberately seeking out extra understanding, or, if there’s a hollow core of authority – electing a leviathan to run the group. Clusterfuck avoidance is going [...]
Aug
14
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- Christopher Berry
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- Social Analytics
Anatomy of a Clusterf**k IV
Another key reason why clusterfucks appear is because somebody with the authority wants them to appear. Stalin is said to have purposely given his cabinet conflicting portfolios to paralyze them: essentially giving him a free hand to denounce them and go about doing what we wanted to anyway. We have all observed similar situations where [...]
Aug
13
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- Christopher Berry
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- Social Analytics
Anatomy of a Clusterf**k III
Sometimes even when people trust each other, information can still get garbled through faults in communication. Very frequently, professionals in a given field will begin using a very specific jargon. For instance, the term “unique” means something very different to a web analyst than it does to a fashion designer. These shortcuts in language serve [...]
Aug
12
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- Christopher Berry
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- Social Analytics
Anatomy of a Clusterf**k II
One of the core reasons for organizational clusterfucks is a lack of trust among the participants or groups of participants. Generally speaking, if there is no trust, there is limited communication (because, of course, refusing to talk to somebody can be a form of limited communication – right?). Even if two respective hierarchies mandate communication, [...]
Aug
11
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- Christopher Berry
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- Social Analytics
Anatomy of a Clusterf**k
I watched a wonderful Nature last night on PBS. It was about a bunch of baboons on the Serengeti. It was a pretty brutal hour and instructive. People in their own way are complex and they form complex systems with complex relationships and complex rituals. How hierarchies form and persist is something a few of [...]
Aug
10
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- Christopher Berry
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- Social Analytics

Dec
02