eScience
I’ve just learned of eScience as a result of a book entitled “The Fourth Paradigm”. While I don’t have that much to say about the essence of the Fourth Paradigm yet, I have to admit that I feel immediately at home with this group within eScience. One of the best quotes in the book is: [...]
Complexity
I’ve spent a lot of time this week managing complexity. And it’s gone well. I think looking for simple and remembering the end goal are two key ingredients. Backcasting happens a lot. Expecting exogenous shocks instead of being all outraged when they happen is another. That’s all that’s really on the mind. That and how [...]
Dec
04
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- Christopher Berry
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- Complexity Analytics, Social Analytics
The Seven Axioms and Predictive Validity
I published seven axioms over the past week – in a not so humble fashion. I’m taking the James Burke line to heart and just putting it out there. The Seven Axioms are: 1. The purpose of analytics is to derive competitive advantage for the organization / firm / entity. 2. Data alone does not [...]
Dec
03
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- Christopher Berry
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- Analytics, Marketing Science, Social Analytics
Champagne Dreams on a Beer Bottle Budget
I’m reading Sam Ladner’s thesis. It’s strong work, and quite possibly one of the best reading experiences I’ve had since “Reading Virtual Minds”. On Page 149, there’s a quote in explaining the common occurrence for ‘fires’ to occur as a result of low-ball estimation: Curt: Why do they have the fires? Sam: Yes Curt: There [...]
Dec
02
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- Christopher Berry
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- Analytics, Social Analytics
Analytics and Inside Pool
You may or may not have been hearing about a debate going on in web analytics. To most, it might seem like a lot of inside pool. And I suppose most of these things are. I want to talk a little bit about some of that inside pool. Over the course of my WAA Research [...]
Nov
21
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- Christopher Berry
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- Analytics, Social Analytics
The Strength of Weak Ties
A tight group of friends will tend to overlap in terms of product adoption and preferences. Like people clump alike. I hypothesize that the social graph is partially-fractal. I use the word ‘hypothesize’ because I don’t have the technology to prove it. Moreover, at this point, I don’t think I could write the proof to [...]
Oct
02
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- Christopher Berry
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- Marketing Science, Social Analytics
Social Media Measurement
It’s been a busy week in the world of social media measurement, or social analytics, as I like to call it. Anna O’Brien, Marketing Science analyst extraordinaire, wrote a very good post on the topic. Her primary point, enough with the phony people, is polarizing and necessary. The secondary point: social monitoring is not social [...]
Sep
23
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- Christopher Berry
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- Marketing Science, Social Analytics
Social Analytics and Sentiment Analysis
There are major problems with the way that sentiment and intent is presently being measured and reported: you need only scratch the surface a little bit to uncover the grim truth. The business problem that sentiment analysis solves is informing a manager, at a glance, not of only of the tone and vibe that his [...]
Aug
31
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- Christopher Berry
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- Social Analytics
Anatomy of a Clusterf**k V
Clusterfucks will happen, and nobody ever really walks away from one a winner. A clusterfuck can be turned around by either boosting trust, hitting ‘reset’ when it comes to definitions, deliberately seeking out extra understanding, or, if there’s a hollow core of authority – electing a leviathan to run the group. Clusterfuck avoidance is going [...]
Aug
14
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- Christopher Berry
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- Social Analytics
Anatomy of a Clusterf**k IV
Another key reason why clusterfucks appear is because somebody with the authority wants them to appear. Stalin is said to have purposely given his cabinet conflicting portfolios to paralyze them: essentially giving him a free hand to denounce them and go about doing what we wanted to anyway. We have all observed similar situations where [...]
Aug
13
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- Christopher Berry
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- Social Analytics

Dec
21