Web Analytics Wednesday – October 26 – Wellington

Web Analytics Wednesday is tonight at The Wellington, in downtown Toronto’s analytics alley. It’s generously supported by AT Internet. There are some 40 people – representing among the best of the best, who will be in attendance. It’s a great opportunity for web analysts, social analysts, marketing scientists, data scientists, hackers, developers, and usability professionals [...]

Oct

26

Relevancy in Facebook Brand Posts

ExactTarget reported in their paper, “Subscribers, Fans, and Followers: The Social Break-Up”, Feb 1, 2011, that a top reason (44% of respondants) for unliking a Facebook Brand was “The Company posted too frequently”. Among other reasons: 43% said “My wall was becoming way too crowded with marketing posts and I needed to get rid of [...]

May

19

The Top Nine Things About Lists that Marketing Scientists don’t want you to know about

9. They know that any mention of a list is total baiting. People love lists. You’re here now, aren’t you? 8. They deliberately use an odd sounding number for the length of a list. Round numbers like 10 sound engineered. 7. They know that there’s a high reading completion rate on such a list. That [...]

Mar

31

A Few Words about ICE and Increasing Campaign Effectiveness

The paper “Increasing Campaign Effectiveness”, abbreviated ICE, is out. You can find the paper here. ICE is not the successor to Value of a Fan, abbreviated VOAF. We asked different questions. Last year, in response to VOAF, many of my cohorts came forward with brilliant follow up questions, and the dialogue that ensued contributed to [...]

Mar

14

15 variables, no significant correlation

I’ve had a fairly rough 9 days with a very troublesome model. My original hypotheses are rejected. A piece of the world doesn’t really work the way that I expected. The great news is that I’m forced to look beyond the clean dataset and write new hypotheses. Even failures can be great. However, it doesn’t [...]

Nov

08

Steve Miller and New Challenges

Today is Steve Miller’s last day at Syncapse. He’s taking some time to enjoy the experience of welcoming his first child into the world. Steve Miller and I have worked fairly closely over the years – he as an Information Architect and myself as a Marketing Scientist. We were both part of the landmark NASA.gov [...]

Oct

08

An Original Contribution and DRY

There’s a DRY principle in programming, and one that is pervasive in RAILS-land: Don’t Repeat Yourself. The same should go for everybody. From commenting, blogging, to writing books. Repeating somebody’s work in its entirety is pretty unnecessary when a citation would do. What you build off others, how you do intellectual parkour and create something [...]

Sep

07

WAW Toronto, July 28

The next WAW Toronto will be on July 28. It’s being held on the second floor of Bar Wellington. It’s free to attend and You can sign up to attend here. The invite: “Developers make it possible to measure anything, statisticians and dataminers work models, IAs finesse interfaces, analysts mash and managers action. Effective Analytics [...]

Jul

13

Calculating the Value of a Facebook Fan

I’ve been heads down with the team for awhile pounding out a study examining the value of a Facebook Fan. The results of that study were presented at Internet Week on Friday morning and can be downloaded here. I have hopes. I hope it throws some wind into the sails of people who are doing [...]

Jun

11

Product Development and Evidence Based Marketing

So just what have I been up to? I’ve been dividing my time between a major initiative and product development. Much of my involvement revolves around Evidence Based Marketing – and it’s literally that deadly. It’s that level of sustainable competitive advantage. It’s like a Philosoraptor armed with an RPG, riding a shark. Yeaaaaaaaaaaah. The [...]

May

20

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