Commentary on the proposed telescreens
You may have read something about the Samsung 7500 and 8000 series televisions, the ones with a camera installed in them, over the past few days. The tl;dr summary: “For Samsung’s 7500 and 8000 series TVs, all you have to do is say “Hi, TV,” when you walk into a room for the TV to [...]
Of Whiteboards and Powerpoint
I tend to leave a trail of giant whiteboards wherever I go. The giant whiteboard is one of the most important instruments in an information firm. Whiteboards are colorful and communicative. They’re democratic. Anybody can really get up, grab a marker, and really go at it. They’re raw. They’re just awesome. I use them to [...]
Jul
28
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- Christopher Berry
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- Strategic Analytics
Eat:Strategy, Recap and Reflections
Duane Brown‘s launch of Eat:Strategy was a success. Speakers included Brian Cugelman, Jon Lax, and Cheesan Chew among many others. It was the first time, to my knowledge, that marketing strategists and design thinkers got into the same room and talked to each other. Duane’s format was effective. Speakers got 20 minutes to present, had [...]
Jul
21
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- Christopher Berry
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- Strategic Analytics
Forecasting, Scenarios, and Targets
A Forecast uses a statistical method and historical data to make a statement about what is likely to occur in the future. A Scenario uses a generalized model, in the absence of contextual historical data, to make a statement about what is likely to occur in the future. A Target is a statement about what [...]
Mar
22
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- Christopher Berry
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- Strategic Analytics
The definition of insight
An insight is: New information Executable Causes action Profitable Or, more detailed, an insight is: A piece of information that you didn’t know before, which – Can feasibly executed, culturally acceptable and of a scale relevant to the firm, and – Causes a decision to be made that wouldn’t have been made otherwise, and – [...]
Dec
29
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- Christopher Berry
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- Analytics, Analytics Strategy, Design Thinking, Marketing Science, Strategic Analytics
The NCDM
The NCDM was a pretty good show by most criterion. I got to meet a whole new set of people. I wasn’t treated horribly for not knowing their language. I learned a lot. I really enjoyed so many of the people I met – including a 12 hour stay in the airport with two people [...]
Dec
17
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- Christopher Berry
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- Strategic Analytics
WAW Toronto, July 28
The next WAW Toronto will be on July 28. It’s being held on the second floor of Bar Wellington. It’s free to attend and You can sign up to attend here. The invite: “Developers make it possible to measure anything, statisticians and dataminers work models, IAs finesse interfaces, analysts mash and managers action. Effective Analytics [...]

Jan
15