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	<title>ChristopherBerry.ca</title>
	<link>http://christopherberry.ca</link>
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	<lastBuildDate>Thu, 29 Jul 2010 18:09:34 +0000</lastBuildDate>
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		<title>Web Analytics Wednesday Toronto (July 28) Wrapup</title>
		<description><![CDATA[Much discussion and fun was had at the July 28th installment of web analytics wednesday Toronto (#WAWTO). There was a large variety of folks who turned out &#8211; from some of the best developers in the city, some of the best strategists, and some of the best analysts and measurement scientists.
Name drop commences:
Attendees included June [...]]]></description>
		<link>http://christopherberry.ca/2010/07/web-analytics-wednesday-toronto-july-28-wrapup/</link>
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		<title>Changing Customer Behaviour</title>
		<description><![CDATA[Certain technologies bring about changes in customer behaviour. I&#8217;ll state that while not every behaviour-changing technology is profitable (from the beginning or ever), aiming to change a behaviour is more likely to result in a profitable technology.
It&#8217;s relatively easy for me think of such technologies. Bronze, printing press, and internet are the three that come [...]]]></description>
		<link>http://christopherberry.ca/2010/07/changing-customer-behaviour/</link>
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		<title>WAW Toronto, July 28</title>
		<description><![CDATA[The next WAW Toronto will be on July 28. It&#8217;s being held on the second floor of Bar Wellington. It&#8217;s free to attend and You can sign up to attend here.
The invite:
&#8220;Developers make it possible to measure anything, statisticians and  dataminers work models, IAs finesse interfaces, analysts mash and  managers action. Effective Analytics [...]]]></description>
		<link>http://christopherberry.ca/2010/07/waw-toronto-july-28/</link>
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		<title>Canada Day</title>
		<description><![CDATA[&#8220;Here is a people of two distinct races, speaking different languages, with religions and social and municipal and educational institutions totally different; with sectional hostilities of such character as to render government for many years well-nigh impossible; with a constitution so unjust in the view of one section as to justify any resort to enforce [...]]]></description>
		<link>http://christopherberry.ca/2010/07/canada-day/</link>
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		<title>Ideas</title>
		<description><![CDATA[There are three major ideas on the brain as of late.
Ideas might be a dime a dozen. When I spend several hours thinking about each though, they become worth more.
I can&#8217;t and won&#8217;t talk about the first. (Nod.)
The second revolves around frustration with the difference between &#8216;design strategy&#8217; and &#8216;business strategy&#8217;. Specifically &#8211; there being [...]]]></description>
		<link>http://christopherberry.ca/2010/06/ideas/</link>
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		<title>Calculating the Value of a Facebook Fan</title>
		<description><![CDATA[I&#8217;ve been heads down with the team for awhile pounding out a study examining the value of a Facebook Fan.
The results of that study were presented at Internet Week on Friday morning and can be downloaded here.
I have hopes.
I hope it throws some wind into the sails of people who are doing good social media [...]]]></description>
		<link>http://christopherberry.ca/2010/06/value-of-a-facebook-fan/</link>
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		<title>Product Development and Evidence Based Marketing</title>
		<description><![CDATA[So just what have I been up to?

I&#8217;ve been dividing my time between a major initiative and product development. Much of my involvement revolves around Evidence Based Marketing &#8211; and it&#8217;s literally that deadly. It&#8217;s that level of sustainable competitive advantage. It&#8217;s like a Philosoraptor armed with an RPG, riding a shark. Yeaaaaaaaaaaah.
The most interesting [...]]]></description>
		<link>http://christopherberry.ca/2010/05/product-and-evidence-based-marketing/</link>
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		<title>Topic Bearing WOM</title>
		<description><![CDATA[I&#8217;m increasingly disturbed by the accuracy of Topic Bearing Word of Mouth (WOM) algorithms.
A previous study, published in this space, expressed dissatisfaction with standard sentiment analysis. My mind has since turned to the difficulty in expressing massive amounts of WOM into simple metrics that are actionable and decomposable.
So let&#8217;s just go beyond the realm of [...]]]></description>
		<link>http://christopherberry.ca/2010/04/topic-bearing-wom/</link>
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		<title>Making Sense of the Volume and Structure in Social Media Measurement</title>
		<description><![CDATA[Social media data. Huge amount of volume. Huge amount of complexity and simplicity in structure.
Time for a radical metaphor.
It&#8217;s like the night sky.
With the naked eye, you can see thousands individual dots of light.
And, humans being human, if you look long and hard enough, you&#8217;ll see patterns and start associating events with those patterns.
See below. [...]]]></description>
		<link>http://christopherberry.ca/2010/03/making-sense-of-the-volume-and-structure-in-social-media-measurement/</link>
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		<title>Sentiment Analysis</title>
		<description><![CDATA[The Syncapse Measurement Science team put together an experiment on sentiment analysis, as applied to social media measurement.
As promised:
Link to the White Paper:
syncapse-sentiment-analysis
Link to the Data Set:
The Geurilla Analytics Project _ Sentiment
The paper will speak for itself.
We can discuss it here and on Twitter.
]]></description>
		<link>http://christopherberry.ca/2010/03/sentiment-analysis/</link>
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