The WAA Peer Review Journals Project surfaces cutting edge academic journals and exposing those findings to Web Analysts. Any member of the WAA may review an article from the Journal of Marketing, Journal of Marketing Research, or Marketing Science. Any member of the WAA may request a single copy of any journal. Anybody browsing the WAA website may read the reviews.
Reviewers include Jim Novo, Jason Dong, Jennifer Day and Jose Davila.
We welcome more reviewers, so please contact me if you are interested.
Findings from this project have been quoted in at least 6 eMetrics presentations, has inspired multiple people to join the WAA, and continues to lend factual basis to periodic #measure discussions over definitions and models.
You may access the Reviews here.
