Serious business communication is done in powerpoint. You don’t have to agree with it. You just have to accept it.
That doesn’t mean that your department has to run that way. I prefer white boards and conversation. Others don’t.
Most scientists are comfortable in spreadsheets.
Spreadsheets are painful for everybody else to read. Standards are scarce and they don’t really communicate models very well.
To successfully communicate to the business, you must accept powerpoint as the standard.
There are a number of heuristics, drawn from the great Paul Cowan, among others, that you will use to improve the appearance, understandability, and impact of your communication.
As a marketing scientist, you frequently assess the effectiveness of content on outcome. We ought to use the same techniques we apply to marketing to our own form of marketing.
