Are you are Marketer, or are you really just all about Advertising?

Posted onFebruary 16, 2009 Edit on by Christopher Berry

Jim Novo asks: Are you are Marketer, or are you really just all about Advertising?

You should read it. Go on, I’ll wait.

I’m a marketer.

Marketing involves examining the lifecycle and being really smart about it. There’s so much hype over this white whale called “CRM”, and it’s to the point where I don’t even want to call it CRM anymore. I’d much rather call it lifecycle management or lifecycle optimization or lifecycle hummingbird than call it CRM.

Novo’s pioneering work around lifecycle management – doing it in a spreadsheet, was really inspiring. Most businesses don’t have more than 65000 customers and 256 pieces of data on them. I took some of his techniques and applied them to SPSS syntax for more rows, columns, and ease of advanced analysis. The universality of the approach is just awesome.

I get excited when I read very elegant, well explained blog post on the topic.

So I’ll pass the question along: are you a marketer or an advertiser?

One thought on “Are you are Marketer, or are you really just all about Advertising?”

  1. Jen says:
    February 17, 2009 at 12:33 am

    This is excellent. It puts into sharp relief a case I was feebly trying to make recently about certain types of “marketers” (so they call themselves) a friend has had to deal with. Thanks for passing it on, very instructive!

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