Seven Questions
Seven questions.
1. What is a valid model for monetizing a web page, regardless of whether monetary transactions are possible?
2. What is a valid model for costing a web page?
3. What is the relationship between the complexity of a page and the monetary value of a page?
4. What is the relationship between (hierarchical navigation) buried depth and the monetary value of a page?
5. What is the relationship between indegree connectivity and the monetary value of a page?
6. What is the relationship between an audience segmentation and the monetary value of a page?
7. What is the relationship between customer affinity and the monetary value of a page?
This is quite dangerous, isn’t? But how fun this will be!
If your answer endogenizes of 6 and 7 into 1, please propose how you’d do this.
Please understand that I’m asking these questions with models in mind.
Your move.
Comment below, or, tweet me @cjpberry
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2 thoughts on “Seven Questions”
Disclaimer: these are just my gut reactions.
I’m skipping 1 and 2.
3. what is complexity of a page? If you mean it’s harder for people to get through (form?) then the value is on the other side of the page, not the page itself.
4. if the site is fully public (no paywall/login) and SEO is healthy then I think there is no relationship.
5. I am not sure I understand 5.
6. Ah, this one is interesting and pushed me to comment. Over in my neighborhood we serve audience segments whose lifetime value and even initial basket sizes/ offline purchases are DRASTICALLY different. So for us, I’d think this would be a big factor. Probably.
7. I am also not sure I understand this one.
You’re so science-y!
Hi Jen!
You’re right in that I’ve left a lot of concepts ambiguous.
By 3, I deliberately meant to illicit that question. What do you mean by complex? Well, complexity may mean ‘how much text is there’, ‘how much multimedia is there’, ‘how many things can I possibly click on’, and so on. Complexity may indeed have a lot to do with volume of things.
I like your hypothesis on point 4.
By 5, I’m referring to graph theory – the inter connectivity of the pages. Arguably, the home page and the cart typically have the most inbound links on a website. The ‘thank you for your transaction’, or receipt, has the fewest.
By 7, I’m referring to the concept of affinity – and that’s a deliberately loaded statement. Let’s put that aside.
Now, for 6.
Different groups of people have different needs. They behave differently. Different sections of a website service different groups.
I’m happy that you bit. I’m pushing myself to think more divergently on how to treat webpages as entities that can be understood and segmented as a system.
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