The Bass Diffusion Model not only works for what happens inside a social network, but also applies for the adoption of the network itself. Two weeks ago you read about the rise of Pinterest, and, followed up with a piece on the primacy of Facebook in America. In short, Pinterest is scaling successfully, and in my judgement, much better than Twitter did comparatively in 2008. Facebook, to most Americans, is synonymous with social networking, and, their experience is largely positive. Last week you read about the Bass Diffusion model. Innovators adopt. If they’re impressed, word of mouth takes hold and the imitators follow suit. The effect can be modeled, understood, and predicted.The diffusion of social network platforms (software as a[…]
Month: June 2012
With few exceptions, everybody has a personal knowledge system. I use the term as Roger Martin meant it in “The Opposable Mind” (pp. 103). It’s all summed up in one nice little diagram. Behold: The text summary is: Your stance, “Who am I in the word and what am I trying to accomplish”, guides what tools you use. That is, “With what tools and models do I organize my thinking and understand the world?”, often guides experiences: “With what experiences can I build my repertoire of sensitivities and skills?”. Likewise, your experiences inform your tools which inform your stance. Tools I’ve railed against definition by tools. Again. Again. And Again. You are more than the sum of the tools and[…]