It’s summer event today at CM Toronto. It’s normally a very good day. As with anything, the 80/20 rule applies to it. We have a town hall, where a member of the executive comes and presents. It’s actually really good. When I started out as an analyst, the only time I was ever really fully brought up to speed (I felt) was during these presentations. Things have long since changed for Marketing Science folk. Then there’s some component of field trip or activity fun. Those are always fun. And then there’s an evening of more fun – typically featuring Captain Morgan. What I value most is getting to really talk to people from the other offices. So often, they’re voices[…]
Category: Analytics
I hope to embark on some Internet Serious Business work that links community with government with some industry. There’s a large social analytics piece in all of this that I’m looking forward to. The triple bottom line can be summed up as “profit, people, planet”. Basically, accounting for social and environmental impacts as well as the profit motive. There’s a story about a young graduate student and an old econ prof walking down the street together. The young graduate student, clearly cash starved, spots a dollar on the street and says, “look, a dollar” and goes to reach for it. The prof holds him back, and replies “nonsense, if there really was a dollar there, somebody would have already picked[…]
Whether it’s Elitist or not to point out the disparity, the fact remains that these kinds of media flares have become standard. Lynn Rosenvall taught me that the world is divided up into large media zones. There’s no conspiracy about them – regions of the world just have different points of view and are dominated by different stories on different days. Our little neck of the woods up here is dominated by the Michael Jackson story. I don’t know if we’re all the more richer or poorer for it. Would the news be greeted by yawns or passion? After all, there’s no oil buried underneath Honduras…