Ikigai represents a pretty basic segmentation. So of course I love it. I love it so much I want to share. And you might love it too! The word comes from Japan. It means a reason for being. The segmentation recognizes four attributes of activities and jobs you could do – What You Love, What The World Needs, What You Be Paid For, and What You Are Good At. Combinations of two represent Mission, Vocation, Profession and Passion. Combinations of three segments represents Delight/Poorness, Excitement/Imposter, Comfortable/Empty, and Satisfaction/Uselessness. Doing something at the intersection of all four is called Ikigai. It’s a very elegant segmentation. It can also represents a surface. Assume a 2 dimensional plane representing all the activities and[…]

W1A is so much fun because the main character, Ian Fletcher, tries. And he fails. But he keeps on trying. And even though Ian isn’t aware of the character flaws that cause him to fail, he persists in trying. Ian Fletcher’s tragic character flaw, the source of so much of his pain and anguish throughout the series, is his optimism. That’s what makes it funny. I hope you’re finding this blog, and the twitter feed, funny. Because like Ian, I’m struggling. Like you, I’m composed of a couple thousand hours of meetings, deckage, talks, seminars, code, charts, stories, bullet points, facilitation, deliberation, analysis, email, papers, and pure rage. My stance as a scientist has informed the tools that I use,[…]