Google won the open web. They won the browser. They won search. They won display. And that distribution position means they intermediate demand for a massive swath of the economy. The winner nearly took it all. They did pretty well. Their founders flourished. The hungry shareholder got more than a taste of that cheddar. And the consumer realized some surplus as well. (Calm down, Chicago School, I see you.) So when Microsoft announced the nlweb, the natural language web, a few days ago, I wondered where the real discussion would happen. I have thoughts. Attention, Distribution I’ve written a lot this year about speech, deliberation, and distribution. Your attention is the coin of the realm. You don’t have a lot[…]