A2A is to Agent to Agent as B2C is Business to Consumer as B2B is Business to Business. The digit 2 is used instead of the word “to”, and in each context, A refers to agents, B to business, and C to consumer. So what? Do the distinctions matter? If you have no strategy and don’t care, then no. It doesn’t matter. Signals about demand are irrelevant so they’re spam. If you’re building a strategy, and care about an outcome, then maybe, it could matter. Because understanding how people understand their needs and to value values [1] when assessing whether or not to search or be receptive to a solution, to consider yours versus substitutes (including nothing), to decide if[…]