What causes conversion? Demand. It’s a simple answer and worthy of unpacking.  You could thank Claude C. Hopkins for the simple answer. Hopkins wrote two books towards the end of his life – Scientific Advertising and My Life In Advertising. He seemed to regret his experiences as an agency president, and left some direct advice on how master marketers should think of their choices. In his last decade of life, Hopkins marketed his marketing expertise. Instead of continuing to take on all the risk of marketing product on behalf of somebody else (and maybe getting paid if the product sold), he set up a system where products would be pitched to him. If the product was good, he’d take a[…]

This WSJ piece “Has the world lost faith in Capitalism” had this infographic: And prompted Marc Andreessen @pmarca to remark on Twitter: “The inevitable result of 15 years of slow economic growth.” His tweet prompted me to think about the relationship between economic growth and the gini coefficient (a measure of income inequality). And there’s a lot to it. I don’t think it’s a straight line causal model between economic growth and inequality. (And I’m not suggesting that Marc thinks it is, it is, after all, Twitter). The core representation of a causal model is depicted below:     In very short terms, when we decided in 80’s that we were going to go for a service based economy, the linkage between wage growth and productivity[…]