You may have been to a conference. Ever wonder why they’re the way they are? The Conference Market(s) Different people hire a conference to do different jobs. For some, a conference is a chance to learn, be exposed to new ideas, and exit a comfort zone. Or, to enter a comfort zone to be exposed to new ideas and feel safe enough to learn. For some, it’s entirely about networking with colleagues, or recruiting, or to be recruited. For others, a conference is a chance to spam people with signing authority with their marketing messages. Or to upsell. Or to crossell. Or to retain. For others still, a conference is a reason to visit a city. To get the hell[…]

A great mind in public policy told me, just this last September, that people are really bad at judging the rate of technological change and when it’ll affect them. It’s like standing on a railway. You can see the train out there. Some people assume that the train is going to hit them very soon. They get off the tracks. Then, when the train is getting very close, others misjudge the speed and assume that it’s still a far way. And then they get hit. It’s a great analogy because it combines prediction with decision. The rate of technological change is actually quite difficult to predict. If it was easy there’d be a lot more successful startups. One Heuristic Start[…]