A Data Strategy is a set of choices that reinforce each other, that are difficult for competitors to replicate, and that generate a sustainable competitive advantage. A Data Strategy is set of choices about data. The benefits are the short-run outcomes. A sustained competitive advantage is a medium to long-run outcome. This post is about the alternatives and outcomes involved in a data strategy. Alternatives Alternatives can be really obvious. The most obvious ones involve fiddling with the settings on instruments that are available to you. In the face of falling intelligence, you can chose to increase the number of spreadsheets, or decrease the number of spreadsheets. And that’s really obvious. Because data, in most organizations, lives in spreadsheets. Less[…]