Maybe you should read Thomas Kuhn’s The Structure of Scientific Revolutions. Maybe you shouldn’t. Here’s a little bit of information to make up your own mind. When I use the word paradigm, I mean it in the Kuhnian sense. I don’t use it as a hyperbole or superlative. I don’t look at a new ice cream brand extension and breathlessly declare that it’s a paradigm shift in desert delivery. Paradigm shouldn’t be a buzzword. Kuhn defined a scientific paradigm as a set of evidence, experiments, achievements and observations that are universally recognized, that provide a set of problems and solutions that are worthy of a communities’ focus. Communities are very particular about what they consider to be knowledge and what[…]