Someone asked, at the Digital Strategy Conference Vancouver, what the top 3 analytics tools were. Repeating the answer here: 3. The Bullet Point It’s a powerful communication device. Keep it short. Because people read short bulleted lists. 2. A statistical tool, like R or something else, that can tell you about the relationships among the variables. Understanding the relationships among variables is important for making many decisions. Most tools can’t see outside themselves; or tell you anything about the relationship among variables. R is free; others are not. 1. Your own brain. You use it to understand the world. You use it to make decisions. There is, as of yet, no¬†substitute¬†tool on the market for your own brain.  

This is Big Data Week in Toronto. I’ll be delivering a case study on the business value of that data, but on a rather small, but beautifully complex, dataset on Monday. Big Data has now just become a marketing term. Those who have put in the effort, and read the three or four HBR articles on the subject, know more than 80% of the population. If you’ve read up on some of the applications involved, you’re ahead of 95%. If you read this, you’re ahead of 99.99% of the population. So, there’s an incentive to read on. What is Big Data? A good definition of Big Data is anything that is generally too big to fit in the memory of[…]