The listicle is an amazing communication device. A listicle schema for communication – always in the form of a list. Sometimes that list is random, but, often ordered. I continue to be in awe of the ongoing effectiveness of the listicle. Lists are effective communication devices in analytics. Why not listicles? Lists Effective analytics dashboards are filled with lists. “The top 10 performing landing pages” “The top 5 posts” “The top 7 competitor ads…they don’t want you to know about!” Lists are visually compact and editorial appropriate. An executive might scan a list for the top performers and the bottom performers. An analytics executive might scan a list for the top 20% and verify that it accounts for 80% of[…]