This is a lot of inside baseball. The motivation is to share information while acknowledging that it’s wildly anecdotal. It’s directed at data scientists thinking about business. The Facts Andrew and I founded Authintic in late 2012. We landed three great customers. We met between 1,600 and 1,900 well wishers, competitors and prospective customers. Five major market hypotheses were tested. Revenue was earned and value was generated. Authintic was acquired by 500px in early 2014.   The Feels Thrilled. Very excited. And a tad skeptical about the lessons learned. People are terrible about extracting causal factors from an experience. I’m people. So I reckon that applies to me too. A sample size of 1 isn’t authoritative. It doesn’t constitute proof, or evidence[…]