Leopold makes the argument that business agility isn’t software agility [1]. It’s a very good argument. Here’s a few ways to think about Leopold’s insight. Most products are static. A pie is made, purchased, and consumed. As are most physical goods: toasters, fans, mattresses, tables and so on. Most goods leave a residue behind but their core essence is completed. A toaster will persist in the landfill unless it’s dug up later. Otherwise, it’ll go onto form a line in the geological strata. Most virtual goods are static too. A lottery ticket, a podcast, a book, a brand marketing campaign, an episode of Avenue5. Most of these goods are shipped and then they’re effectively gone from their creators. They leave[…]