Does it scale? That’s the number 1 question for analytics leadership in 2014. Three Trends Against Our Favour Devices are proliferating and their categorization is blurring. The neat division between desktop and cellphone has blurred into a continuum of browser based experiences and native experiences. This results in an acceleration of new interactions and instrumentation challenges. There are more people entering digital than are effectively trained in digital. Traditional areas of the economy are dying and people are following some of that money into digital. Normally this would be in our favor, but far more people are entering digital that have been, or can be, trained up in a reasonable period of time. It has been September for a long[…]