There are at least two systems of achieving productivity growth: path dependence and disruption. What if there is a third way? This post unpacks that paragraph and explores ways through. It will start with explaining lock in and path dependence. We’ll cover the application narrow machine intelligence in a very narrow industry. It will end with a small scenario and a few what ifs. Lock In Consider banner advertising. This is a relatively old industry. Its roots predate the Internet by at least a couple hundred years. It may have started thousands of years ago. It starts out with a person with a problem. They need to get the word out about their product or service. Reframed, they need to[…]