The one pager is a beautiful tool. It’s one page. It is something that you are bringing to a persons’ mind. It contains a limited amount of language – around 300 words or less if there is a chart or many bullet points. Most people can read it in around 90 seconds, though, some can do it in 60 seconds. Those are the constraints. You use tools to achieve goals. We’ll start there, dive into each one, and I’ll conclude with a few experiences. Goals Three common goals are to persuade, to declare, or to engage. Persuasion is often about convincing oneself, another, or a group to form a belief. Declaration is often about sharing or proclaiming a decision, fact,[…]