I learned quite a few things this week thanks to a lot of our twitter exchanges.

Thank you.

Collectively, digital analysts do not:

  • Have a standardized method to express causality.
  • Have a standardized method to limit R^2 inflation as a result of collinearity.
  • Have a standardized method to express either in a clear, simple, and concise way.

A set of preferred solutions:

  • We should check VIF and communicate that figure when reporting R^2.
  • I’m a long ways away from being able to be really brief WRT this problem set.

What do you think?


I’m Christopher Berry.
I tweet about analytics @cjpberry
I write at christopherberry.ca

One thought on “We’re not on the same page with respect to marketing attribution

  1. Jim Novo says:

    CHAID anyone?

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