A major source of suffering is caused by the chasm between what is and what is preferred. There are at least three ways of alleviating this suffering: In this post, I’ll expand on the concept of what is preferred, attempt to differentiate bullshit from Futurescapes, and argue that Futurescapes are a powerful reframing tool. What is preferred I’ll focus on the suffering that exists because of preferences about the future that are unrealized today. The future is malleable. LiubertÄ— and Dimov [1] wrote a gem of a paper in 2021. They were curious about how Elizabeth Holmes used language to create a portrait of the future. Rindova and Martins (2022) [2] made a valuable contribution about how these portraits, Futurescapes,[…]