You may have been to a conference. Ever wonder why they’re the way they are? The Conference Market(s) Different people hire a conference to do different jobs. For some, a conference is a chance to learn, be exposed to new ideas, and exit a comfort zone. Or, to enter a comfort zone to be exposed to new ideas and feel safe enough to learn. For some, it’s entirely about networking with colleagues, or recruiting, or to be recruited. For others, a conference is a chance to spam people with signing authority with their marketing messages. Or to upsell. Or to crossell. Or to retain. For others still, a conference is a reason to visit a city. To get the hell[…]