Marty Cagan lists four big risks in product development: value risk (will they buy it?) usability risk (can they figure out how to use it?) feasibility risk (can engineers build it?) business viability risk (can the business work with it?) Cagan’s framework is a great read. I’d like to build on and acknowledge Cagan’s ideas here. The intimate relationship Canadians have with risk Water is to fish as risk is to Canadians. If you aren’t from here, maybe you’d be in a better position to see it. There’s a skill, called inversion, that I think Canadians are pretty good at. You imagine the worst that can happen, and then you write plans to avoid those nightmare from coming true. It’s a good skill. I[…]