We’re doing a little experiment on Twitter around the #msure hashtag.
To understand the reason for #msure, you need to understand our problems with #measure.
- Bi-hourly ‘reminders’ of an event that’s going to happen two weeks from now
- Bi-daily ‘I’m recruiting an analytics ninja with twelve years of Google Analytics’ messages
- Live tweeting throwaway lines like “Leverage data to optimize your business”
- Traffic generation spam
top 10 tricks, top 7 ways to increase clickthrough rate, top 8 derp for maximum herp lists
- Random people using strange hashtags that are related to analytics
I don’t expect #measure to change.
I’m not expecting #measure to change.
I’m no position to ask #measure to change.
I think a lot of people like those ninja call to actions. I think there are a whole bunch of people who are new to analytics that would really benefit from reading “the top 11 ways to pimp out your call to action button that A/B testers don’t want you to know!” That’s all relevant to some audience out there.
So, to #measure, I say – carry on. Carry on.
Go forth and multiply.
#msure is intended to be different. And it isn’t about rules.
It’s just about different behaviors.
Please, when using #msure:
- Tweet interesting links that would be of interest and novel to
- Don’t spam the channel with repeated announcements or calls to action, which also includes over-Retweeting the same message in excess of five times. (Yes, we saw it. Please don’t hit the channel continuously with the same message. Use another hashtag to spread your word.)
- Block and Report spam the repeated spammers or call it out if you see behavior you don’t want to see
Some people are going to spend some time at #msure now. It’s not because they’re any different or better. There’s a group of people who are a bit busier and further along into the analytics that need a bit more of a focused channel. A ‘best of’ channel so to speak.
The behavior over at #measure is what drove the creation of #msure, and, that choice ought to be respected.
We’re into week 2 of the experiment.
I hope we can have nice things.
I’m Christopher Berry.
I tweet about analytics @cjpberry
I write at christopherberry.ca