A digital product will go unloved for years. Somebody new comes into the organization and is tasked with the redesign. Two years and a lot of money, tears, and bruises later, a totally changed product is launched. People hate it. Sometimes the creative force behind the redesign, expecting an avalanche of applause and a Lion, can’t believe that people hate it. Traffic falls. And sometimes people get fired. Usually a few just go away. People are afraid to touch the site. A site goes unloved for years. There’s a binge and purge cycle. It may be the case that not too many people are even that good at managing change at all. Maybe that’s a skill that isn’t too common,[…]
Category: Data Driven Culture
In this post: Data Driven Cultures in startups should be better at prospection than other cultures. Data Driven Cultures Carl Anderson, 2015 (Data Scientist at Warby Parker) defines a data driven culture as: Is continuously testing; Has a continuous improvement mindset; Is involved in predictive modeling and model improvement; Chooses among actions using a suite of weighted variables; Has a culture where decision makers take notice of key findings, trust them, and act upon them; Uses data to help inform and influence strategy. Prospection There is tremendous variation in how people think about the future. There’s a lot of variation in how people think about how people think about the future. If I were to use a very strong magnet[…]
Consider the statement: The strategies generated by data driven cultures are likely to produce sustainable competitive advantages. Data Driven Cultures Carl Anderson, 2015 (Data Scientist at Warby Parker) defines a data driven culture: Is continuously testing; Has a continuous improvement mindset; Is involved in predictive modeling and model improvement; Chooses among actions using a suite of weighted variables; Has a culture where decision makers take notice of key findings, trust them, and act upon them; Uses data to help inform and influence strategy. Strategy For the purposes of brevity, I’ll define a strategy as: An artifact; That enunciates choices selected from acknowledged tradeoffs; Which is rooted in a paradigm; That is actionable; With the intent of causing a sustainable competitive advantage in[…]
What is a data driven culture? Data Driven Cultures Carl Anderson, 2015 (Data Scientist at Warby Parker) describes a data driven culture as on that: Is continuously testing; Has a continuous improvement mindset; Is involved in predictive modeling and model improvement; Chooses among actions using a suite of weighted variables; Has a culture where decision makers take notice of key findings, trust them, and act upon them; Uses data to help inform and influence strategy. This is a fine summary and worthy of unpacking. The Big Why Data driven cultures are likely to produce better, sustained, performance over time than the alternatives. It’s not even worth considering the alternatives to a data driven culture. How do you know if a[…]